While the first installment of the brand new Gafa tax must be paid before the end of the month, a small number of companies are still in discussions with Bercy. They dispute the scope of the tax in order to reduce the amount to be paid as much as possible.
The brand new “Gafa tax” will become reality this week for the small thirty companies concerned. The first deposit must be paid by the end of the month for this tax on the digital activity of the web giants. What does not go without some gnashing of teeth. According to our information, a small number of companies – two to three – are still in discussions with Bercy, contesting the scope of the tax to their activity.
This situation is not a total surprise. This new tax – amounting to 3% of the turnover of all companies with global digital sales exceeding 750 million euros (and 25 million in France) – has provoked protests from players in the sector since the announcement of its creation almost a year ago. “From the start, I warned Bercy – who was literally discovering the economic model – and I advised them to restrict targeted activities”, says Jean-David Chamboredon, co-president of the France digitale association.
In the end, the law stipulates that the turnover concerned by this levy is that resulting from online advertising, the use of personal data and sales made on market places. Since then, Bercy has conducted numerous discussions and sent information documents to the companies concerned to specify the terms of the tax, and therefore disputes information from Europe 1 according to which the latter are in full blur.
“The exchanges are permanent, we are in a completely normal procedure for the creation of a new tax. The only difficulties are linked to a fairly small number of companies, which deny that some of their activities fall within the scope of their tax ”, we explain to Bercy.
For Jean-David Chamboredon, these quarrels of exegesis are understandable. “On the subject of targeted advertising, there is no problem. But with regard to all intermediation income, there are many possibilities for interpretation. For business activities like seloger.com or Meetic, this is not obvious to me. ” The tax is supposed to bring in 400 million euros in 2019.